ZeAR
Investment Briefing
Executive Summary
Project Name : ZeAR
Current Location: Paris, France
Product Website: Ze.AR (website not published yet, but link redirect to current website)
Brief Description:
ZeAR is an innovative augmented reality system that allows users to create, explore, and interact with 3D content anchored in the real world.
It is a unique AR layer on top of the physical globe environment, that allows new types of exploration and expression of our users.
The AR market is poised for significant growth, with AR device usage expected to double in the next five years.
This positions ZeAR well to capitalize on the increasing consumer demand for portable and on-the-go AR experiences.
Mission Statement:
Our mission is to enable an augmented world, making it a safe marketplace that enhance users and businesses real-world experiences by have an always on digital layer on top of the world that they can mix.
Vision Statement:
Our vision is a world where people wear lightweight smart glasses with ZeAR enabled, experiencing enhanced and shared augmented realities where they are, with an extensions in virtual.
Problem & Solution
Problem Statement:
While Augmented Reality (AR) has captured global interest, evidenced by the rising sales of VR and XR headsets, and success of popular AR games, significant challenges hinder its widespread adoption.
One major obstacle is the complexity involved in creating AR content, which traditionally requires technical expertise.
Additionally, there is a lack of dynamic interaction with shared AR content within urban environments, where content changes and can be mixed by other users on the go when they discover them.
Most existing platforms do not support seamless discovery and interaction in these settings, unlike the static, passive consumption of content through infinite scrolling on 2D platforms.
Solution Overview:
ZeAR tackles these issues by making AR content creation and interaction intuitive and accessible to all users.
Our platform simplifies the creation process and enhances the discovery of AR content in urban spaces, allowing users to dynamically interact with and alter content as they move through the city.
3D Text Messaging: Users can leave AR messages in their environment for others to find.
Animated 3D Models: Users can animate their surroundings with 3D models sourced from a direct URL.
Community Creations: Users can discover and interact with AR content created by others in the community.
This not only facilitates a more engaging way to explore AR but also provides an alternative to the traditional, less interactive methods of consuming digital content.
ZeAR’s user-friendly tools enable creators to design and deploy AR experiences directly linked to specific locations, which evolve as they interact with other users' content.
This feature transforms urban exploration into a lively, interactive experience, making it more immersive than typical 2D interactions.
By empowering users to easily create and mix AR content, ZeAR is setting a new standard for how digital and real-world environments converge, offering a richer, more engaging alternative to infinite scrolling on flat screens.
ZeAR is made first available on iPhone and iPad devices, so as of today users can start expertement them, while facing software is still enfant.
Market Analysis
Market Dynamics:
The augmented reality (AR) market is undergoing significant transformation, highlighted by the recent introduction of Apple’s Vision Pro headset in 2024, alongside Meta’s Quest 3, Ray-Ban smart glasses, and the smart glasses showcased at Google IO 2024.
This introduction has not only validated the market potential but also catalyzed significant growth.
Analysts forecast XR headset shipments to increase by a record 3.9 million units in 2024, indicative of high double-digit year-over-year growth (Counterpoint).
This spike is driven by technological advancements and the entry of major players, which signifies robust consumer interest and readiness for AR technologies.
According to Ericsson’s report "Augmented Tomorrow"(Download), AR device use is expected to double in the next five years, with consumers showing a strong interest in portable AR devices and willing to pay a premium for on-the-go use.
Industry Impact of New Technologies:
The release of devices such as Apple's Vision Pro alongside other major releases from Meta and Snap, such as Quest 3 and Spectacles, has sustained strong market momentum.
These developments highlight a growing trend where both consumer and enterprise users are increasingly interested in more immersive and interactive digital experiences.
The entrance of such influential companies into the market not only enhances the visibility of AR and XR technologies but also pushes the boundaries of what these technologies can achieve.
The Ericsson report emphasizes the importance of advancements in AR technology and 5G for expanding AR experiences and improving user satisfaction.
Challenges and Opportunities in AR Content Creation:
Despite this enthusiasm, a gap remains in the ability for users to easily create and interact with AR content, particularly in dynamic urban environments where content is frequently updated and users wish to mix and interact with digital elements on-the-go.
Current platforms often do not support seamless discovery and interaction in these settings, offering traditional, static consumption instead of the immersive and interactive experiences demanded by modern users.
ZeAR is poised to fill this void by simplifying AR content creation and enabling dynamic interactions in real-world settings, providing a compelling alternative to infinite scrolling through 2D content.
Ericsson’s report also highlights significant privacy concerns, particularly around bystander privacy, which remain barriers to widespread AR adoption.
Business Model
Short-Term Revenue Strategies:
ZeAR's immediate focus is to cultivate a vibrant ecosystem of content creators by encouraging user engagement and content creation on our platform.
To monetize this engagement, we are introducing paid personalization options for individual users.
This includes premium features such as the ability to purchase unique fonts, set different color schemes, and access advanced customization tools for their AR content.
These options enhance the user experience by allowing greater personal expression and can be leveraged to attract a diverse user base eager to differentiate their creations.
Empowering 3D Artists:
We aim to support 3D artists by providing them with the tools to anchor their content at no cost, fostering a creative community around high-quality AR experiences.
To further incentivize these artists, ZeAR will implement a tipping feature, allowing other users to financially appreciate the art they value.
This not only encourages a steady flow of fresh, innovative content but also establishes ZeAR as a platform where artists can gain recognition and potentially earn income based on community engagement.
Engagement with Small Businesses:
For small businesses, ZeAR offers advanced geoanchoring solutions tailored to their specific locations.
For example, a pizzeria could anchor an AR experience featuring flying pizzas emanating from their store.
This feature not only attracts potential customers but also provides a novel way to experience local advertisements and promotions, enhancing foot traffic and customer interaction with the brand.
Advertising and Promotion Capabilities:
ZeAR plans to democratize advertising in AR spaces by enabling any user to place ads within specific locations.
This could include promotional messages directing users towards nearby deals, like discount codes for shoes visible only when users approach a particular store.
By integrating these ads seamlessly into the AR environment, users experience a unique blend of real-world shopping with augmented reality promotions, creating a compelling reason to visit physical locations through virtual incentives.
Overall Business Strategy:
The strategy revolves around creating a self-sustaining marketplace for AR content where user engagement directly translates into revenue opportunities for creators and businesses.
By blending user-generated content, artist-driven designs, and localized business promotions, ZeAR aims to craft a unique AR platform that is both engaging and profitable.
This approach not only drives platform growth but also ensures a diverse range of content and interactions, making the AR experience continually fresh and enticing for all users.
Geoanchoring
At ZeAR, we are addressing the challenge of geoanchoring, a critical aspect of augmented reality where accurate positioning is essential.
While industry giants like Google and Apple offer Visual Positioning Services (VPS) as a solution, these often result in suboptimal user experiences.
The reasons include high computational demands on devices and the reliance on frequently updated server-based scans which may not always be current.
Our approach at ZeAR prioritizes efficiency and user experience by optimizing the computational load.
We focus on maximizing the processing power for content creation while minimizing it for localization tasks.
To achieve more precise localization, we enhance traditional GPS and other techniques with our proprietary formula, which builds upon the Haversine formula.
This method improves the accuracy and reliability of geoanchoring in our app, ensuring a seamless and engaging AR experience for users.
By innovating beyond the standard methods, ZeAR aims to deliver superior geoanchoring functionality that is both cost-effective and user-friendly, setting a new standard in the augmented reality space.
Features
3D Text Messages: Leave unique messages in the sky for your friends to discover.
Animated 3D Models: Bring your surroundings to life by placing animated models with just a URL.
Community Creations: Explore and contribute to a world of augmented reality treasures created by the ZeAR community.
Permanent Anchoring: Securely anchor 3D models in real-world locations for others to find and enjoy.
Upcoming:
Profile Features Look forward to setting up public profiles and showcasing your AR creations with a personalized touch.
Replace contents
Edit content
Water a content like if its a tree plant
Axe a content like if its a tree plant
Discover AR Wonders
View iconic sayings in an augmented reality next to world landmarks.
Animate Your World
Easily place animated 3D models like the Nutcracker toy in your surroundings.
Permanent Anchoring
Anchor 3D models permanently like the Hubble Telescope using direct URLs.
Events & Challenges:
Participate in community events and challenges to showcase your creativity, learn from others, and enjoy a spirited and supportive environment.
In-App Interaction:
ZeAR is not just an app, it's a social platform.
Interact with other users, appreciate their work, and even collaborate on AR projects right within the app.
Latest Updates
Version 3.0.0 (Coming soon):
Apple Vision Pro ready.
Possibility to anchor photographes : a photo stays where you take it forever.
The blue board at the floor will get text in it: owner of the content, owner of the place, date of creation, and prepared for late version to have interactions.
Version 2.0.2 (Feb 4, 2023):
Compass Calibration Warning: A helpful alert for users on older devices to activate Compass Calibration for optimized AR interactions.
Minor Improvements: Continual refinements for an ever-smoother user experience.
Upcoming Features:
Public Profile Setup: Soon, create and personalize your public profile to share your AR creations.
Blue Identification Plate: Your public profile will be showcased on a blue identification plate on the floor, displaying the owner of the AR content.
Photo Publishing: Get ready to publish photos and share your AR experiences in a new, engaging way.
Version 2.0.1 (Jan 20, 2023):
Bug Fixes: We've ironed out some bugs to ensure a glitch-free AR exploration.
Performance Enhancements: Enjoy a more responsive and faster AR interaction with our performance boosts.
Version 2.0.0 (Jan 6, 2023):
New AR Layering Feature: Introducing a new dimension of AR interaction with our innovative layering feature.
Community Interaction Boost: Enhanced features for community engagement and content discovery.