• Project Name : ZeAR

• Current Location: Paris, France

• Product Website: Ze.AR (website not published yet, but link redirect to current website)

Brief Description:

ZeAR is an innovative augmented reality system that allows users to create, explore, and interact with 3D content anchored in the real world.

It is a unique AR layer on top of the physical globe environment, that allows new types of exploration and expression of our users.

The AR market is poised for significant growth, with AR device usage expected to double in the next five years.

This positions ZeAR well to capitalize on the increasing consumer demand for portable and on-the-go AR experiences.

Mission Statement:

Our mission is to enable an augmented world, making it a safe marketplace that enhance users and businesses real-world experiences by have an always on digital layer on top of the world that they can mix.

Vision Statement:

Problem Statement:

While Augmented Reality (AR) has captured global interest, evidenced by the rising sales of VR and XR headsets, and success of popular AR games, significant challenges hinder its widespread adoption.

One major obstacle is the complexity involved in creating AR content, which traditionally requires technical expertise.

Additionally, there is a lack of dynamic interaction with shared AR content within urban environments, where content changes and can be mixed by other users on the go when they discover them.

Most existing platforms do not support seamless discovery and interaction in these settings, unlike the static, passive consumption of content through infinite scrolling on 2D platforms.

Market Dynamics:

The augmented reality (AR) market is undergoing significant transformation, highlighted by the recent introduction of Apple’s Vision Pro headset in 2024, alongside Meta’s Quest 3, Ray-Ban smart glasses, and the smart glasses showcased at Google IO 2024.

This introduction has not only validated the market potential but also catalyzed significant growth.

Analysts forecast XR headset shipments to increase by a record 3.9 million units in 2024, indicative of high double-digit year-over-year growth​ (Counterpoint)​.

This spike is driven by technological advancements and the entry of major players, which signifies robust consumer interest and readiness for AR technologies.

According to Ericsson’s report "Augmented Tomorrow"(Download), AR device use is expected to double in the next five years, with consumers showing a strong interest in portable AR devices and willing to pay a premium for on-the-go use​.

Industry Impact of New Technologies:

The release of devices such as Apple's Vision Pro alongside other major releases from Meta and Snap, such as Quest 3 and Spectacles, has sustained strong market momentum.

These developments highlight a growing trend where both consumer and enterprise users are increasingly interested in more immersive and interactive digital experiences.

The entrance of such influential companies into the market not only enhances the visibility of AR and XR technologies but also pushes the boundaries of what these technologies can achieve.

The Ericsson report emphasizes the importance of advancements in AR technology and 5G for expanding AR experiences and improving user satisfaction​.

Challenges and Opportunities in AR Content Creation:

Short-Term Revenue Strategies:

ZeAR's immediate focus is to cultivate a vibrant ecosystem of content creators by encouraging user engagement and content creation on our platform.

To monetize this engagement, we are introducing paid personalization options for individual users.

This includes premium features such as the ability to purchase unique fonts, set different color schemes, and access advanced customization tools for their AR content.

These options enhance the user experience by allowing greater personal expression and can be leveraged to attract a diverse user base eager to differentiate their creations.

Empowering 3D Artists:

We aim to support 3D artists by providing them with the tools to anchor their content at no cost, fostering a creative community around high-quality AR experiences.

To further incentivize these artists, ZeAR will implement a tipping feature, allowing other users to financially appreciate the art they value.

This not only encourages a steady flow of fresh, innovative content but also establishes ZeAR as a platform where artists can gain recognition and potentially earn income based on community engagement.

Engagement with Small Businesses:

For small businesses, ZeAR offers advanced geoanchoring solutions tailored to their specific locations.

For example, a pizzeria could anchor an AR experience featuring flying pizzas emanating from their store.

This feature not only attracts potential customers but also provides a novel way to experience local advertisements and promotions, enhancing foot traffic and customer interaction with the brand.

Advertising and Promotion Capabilities:

ZeAR plans to democratize advertising in AR spaces by enabling any user to place ads within specific locations.

This could include promotional messages directing users towards nearby deals, like discount codes for shoes visible only when users approach a particular store.

By integrating these ads seamlessly into the AR environment, users experience a unique blend of real-world shopping with augmented reality promotions, creating a compelling reason to visit physical locations through virtual incentives.

Overall Business Strategy: